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Friday, 30 March 2012

Bottled Lagers - Fosters Gold

On the way home from work today I popped into my local grocer to pick up some beer for the weekend. Last week, Tiger Beer from Singapore was on offer and I was hoping that this deal was still on as Tiger is one of my favourites, however they were out of stock when I turned up.
The bulk of the other beers available were the usual suspects of Budweiser, Stella Artois, Miler Genuine Draft, Carlsberg Export, etc. Is it just me or do most bottled beers taste the same these days? I know that most of the foreign beers and lagers brands are now brewed under license in the UK, but surely that isn't reason enough for them to all taste the same!
After much deliberation, I opted for a six pack of the recently launched Foster's Gold. This premium version of the Australian classic was launched (by owners Heineken) to go head to head with the big players in the bottled beer sector, Stella Artois and Budweiser.
Foster's Gold is being aimed at 18 to 24 male consumers as a beer with a more upmarket image to drink in mixed social groups, (I take it they mean parties), The beer is bottled at 4.8 % ABV and is packed in 300ml clear glass bottles with embossed logos and minimal labelling.
The launch of Foster's Gold has been supported by a huge adverting campaign including TV adverts featuring Holly Valance with Brad and Dan.

I was wary of this new trendy bottled lager, mainly because I'm outside of the target demographic as well as the fact that i was never a big fan of regular Foster's, but I have to say that I was pleasantly surprised by how smooth and refreshing Foster's gold was.
Golden amber in colour with a light carbonation, Foster's Gold was very easy to drink. The thick embossed bottle looks very professional and based on looks alone, it could easily win a beauty contest if up against Stella.
Every year new beers appear on the shelves of the local off-license trying to muscle in for a slice of a multi-million pound industry, and now for the first time in quite a while, there is a bottle that could give the big boys a run for their money! Since it's launch last July, it has already secured the spot of 4th most sold bottle beers in the UK, lets see how that changes with the BBQ season just about to start.
Foster's Gold is only going to be available to buy from the off license, currently there are no plans to make Gold available in the pubs yet. This is a bit of a shame as I think it would do very well as competition to the aforementioned lagers that are already available on a night out.

2 comments:

Joe said...

Why not get some proper beer down you, such as some locally brewed Kelburn or Fyne Ales? BrewDog is very easy to get your hands on these days too...

Chief Cook and Bottlewasher said...

Good recommendations, although when I'm looking for something a little different I often end up with some of the German wheat beers. Erdinger is always delicious. For Scottish beer I love Innes & Gunn Blonde Edition