The tub stays frozen for journeys of up to half an hour, but is best kept in an insulated bag if possible.
Other tips to get used to the product are that a hot knife can be used to slide the ice lid off the tub and the outer surface can also be wiped clean with a hot cloth.
A tub can also be broken into pieces with a large hammer. This mix with the ice cream is a good base for making ice cold smoothies – just add fruit as desired and put in a liquidiser.
The new ice cream tubs can be found in the frozen isle of major supermarkets from today, so why not stock up on a tub or two in the knowledge that you won't need to worry about the recycling.