How did you get started?
When I was 14 by grandfather opened my eyes to the glamorous world of wine. I then wrote off to a load of vineyards in France where I trained as a winemaker and learnt to distill. I always had a dream of one day founding my own drinks company and it all came together a few years ago in a conversation with a good distilling friend where we decided that the world needed a London Dry Gin so good that you could drink it straight like the finest of malt whiskies. So I started working on inventing a new distilling process and recipe and in December last year we produced our first bottle of Daffy’s!
What’s the best piece of business advice you could give?
Keep reminding yourself to have fun! There can be a lot of work, pressure, admin and stress in getting a new company off the ground but at the same time there is a lot of great things to focus on and enjoy, especially in the drinks industry!
Where would you like to see your business in 5 years time?
Being more established as a brand that many people are aware of an love and continuing with the creative ideas and innovations that we love to work on together as a team.
If you could only enjoy your product one way, what would it be & why?
Straight over ice with feet up infront of a roaring fire. The goal was to create a London Dry that had a lot of complexity and finesse that you could sit and savour it this way and at the same time that would give our gin the edge when used in cocktails due to its quality and the many dimensions of the spirit.
You can invite one person (living or dead) to your last meal – Who would it be and why? …and what’s on the menu?
Mignonne, my wife and muse for Robert McGinnis’ illustration on the front of our bottle as these days with the hectic business of day to day life, any extra time together we’ll take.. and perhaps eating a feast of sushi… it goes very well with gin you know! (Robert McGinnis is famous for his iconic artwork for Hollywood movies such as Breakfast at Tiffany's, Barbarella, and several James Bond Films including You Only Live Twice, Thunderball, Live & Let Die, and my favourite James Bond movie, The Man With the Golden Gun)