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Tuesday, 9 February 2016

Bad Brownie Secures Dragon's Den Investment

Gourmet chocolate brownie company, Bad Brownie, appeared on Dragon’s Den on 31 Jan 2016, to secure funding to enable them to open their first shop in central London. All the dragons loved the gooey, fudgy brownies, with Sarah Willingham asking “What makes them taste so good?” and Deborah Meaden exclaiming “mmmmm” as she tried them. However, it was fashion magnate Touker Suleyman who offered £60,000 in return for 35% of the business. Braving the wrath of the generous dragon, Morag Ekanger, one half of Bad Brownie, asked him to reduce his offer which Touker was happy to accept, and the deal was done.
Bad Brownie was set up in 2013 by chocoholic feeders Paz Sarmah and Morag Ekanger who met while working together at a London brand agency but couldn’t stop thinking and talking about chocolate. They believed that the humble brownie which was loved by so many people had the potential to be made into the most amazing indulgence so they put it through bootcamp to create the fudgiest, gooiest, tastiest & most decadent brownies you’re ever likely to devour, with flavours like salted caramel, bacon & maple syrup, earl grey, bakewell and more. They’re no longer just boring chocolate brownies and instead, they’re brownies with attitude; sexier, meaner, edgier & oh so very dangerous.
Today Bad Brownie sell their delicious brownies through their own market stalls across London, kiosks in shopping centres, at Selfridges as well as in their online store – wherever you are you are never far away from a Bad Brownie with our postal service.

2016 promises to be an exciting year for the brand with plans for the opening of a number of sites and popups across London and surrounding areas.

Keep up to date with Bad Brownie on Twitter and Facebook.

Also keep an eye out for Bad Brownie's answers to 5 Questions on Gerry's Kitchen, coming very soon.

 

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