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Saturday, 2 April 2016

Diversification Award for Gordon Castle

Gerry's Kitchen, Gordon Castle, Rural Business Awards
Gordon Castle in Fochabers has scooped a Highly Commended Award for Business Diversification at Thursday night's Rural Business Awards held at Dynamic Earth, Edinburgh.

Paying tribute to its success at creating a thriving business, Gordon Castle shared centre stage with some of Scotland's finest rural companies, which were recognised for their skill in creating sustainable enterprises.

Traditional estate activities of farming, fishing and accommodation are not sufficient to sustain Gordon Castle in the long term, so Angus Gordon Lennox and his wife Zara embarked on an ambitious diversification programme. New businesses have been created, employment has trebled to over 65 and modern uses for historic assets have been embarked upon.

Angus has a keen eye on the financials, but it is his desire to create a distinctive brand, built on defined values, that drives his ambition. He said: "It is the inspiration I take from this incredible location that allows me to think creatively about how to take this business as far as it can go. We are incredibly lucky to have such history and historic assets surrounding us. The challenge is to work out how best to make use of them and to channel our energies in the right direction to create something sustainable for generations to come.

"What was clear at last night's awards is that running a rural business in Scotland has many challenges, as well as opportunities. Being such a new enterprise I am pleased that we have been recognised amongst established businesses that have shown that hard work, perseverance and creativity will win through."

Open to the public since 2014 the Gordon Castle offer includes a Walled Garden visitor experience throughout Spring and Summer, salmon fishing, luxury self-catering accommodation, exclusive use of the Castle, a restaurant and private event space, as well as a range of premium products including its multi-award winning Gordon Castle Scotland Gin, food & drink and a bath & beauty range. It also recently collaborated with the celebrated fine bone china maker, Halcyon Days, to create a Gordon Castle range, available online at www.gordoncastlescotland.com

 

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