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Friday, 20 May 2016

Daffy's First Limited Edition is on the Grid

Daffy's Gin, Limited Edition Daffy's Gin, Robert McGinnis, Manor Racing, Formula OneWorld’s best gin partners with Manor Racing to create limited edition bottle

Award-winning Daffy’s gin is moving up a gear this summer, celebrating its partnership with British F1 team Manor Racing, with the launch of its first ever limited edition bottling.

The Daffy’s Manor Racing Edition nods to the small batch premium gin’s deal with the British-based F1 team with a total of just 1,000 bottles being exclusively available to the on-trade market from mid-May.

The new bottling offers a contrasting, but complementary flavour profile to Daffy’s original, using a new recipe based on Daffy’s flagship world-class botanicals. Alongside the finest quality ingredients such as Lebanese mint leaves, Balkan juniper berries and Moroccan orris root, the Daffy’s Manor Racing Edition introduces a new ingredient, fresh lime from Southern Spain.


Distilled using Daffy’s trademark ‘slow-cook’ process, the new bottles marry zesty lime and spice with warming flavours of burnt caramel, creamy shortbread. The result is a balanced and complex gin, so smooth it can be enjoyed over ice, like an aged quality rum or Single Malt Whisky.


Chris Molyneaux, Master Distiller and co-founder of Daffy’s said:

“This is Daffy’s first ever limited edition and I’m incredibly proud of the result. We’re thrilled to be working with Manor Racing this year and wanted to create an exciting, fresh gin that captured the spirit, energy and derring-do of Manor Racing and F1.

“My personal goal was to push the boundaries of what people perceive as the traditional character of a London Dry Gin. It’s incredibly complex on the palette, but so balanced. I’ve had it described back to me as bit of game-changer. I can’t wait to get it out there and hear what other professionals in the trade think”.


The limited edition features beautiful artwork, created by famed New York artist, Robert McGinnis, representing Daffy, the Goddess of Gin in classic seventies racing whites, framed by a winner’s laurel wreath and gold cup. Each bottle also incorporates the Manor Racing branding and a personal racing number, while a cocktail recipe neck-tag suggests innovative serves that showcase the gin’s character to its full potential.


Simon Pavitt, Manor Racing Marketing Director said:

Since launching the partnership at the start of the 2016 F1 season, Daffy’s has had quite an impact at Manor Racing. The iconic logo looks great on the turning vanes of our race cars and we’ve had so much fun contributing to the limited edition bottle and cocktails. We’ve given the Goddess of Gin a F1 Garagista twist. Thanks to Daffy’s, our motorhome in the F1 Paddock is already THE ultimate place to enjoy the World’s Best Gin. We can’t wait to serve Daffy’s at our co-hosted events across the 2016 FIA Formula One World Championship™ calendar, kicking off in Monaco this month”.

Daffy’s Manor Racing Edition is available exclusively to on-trade venues in UK and Ireland from mid-May, accompanied by a small online release via the website. Limited on-trade international distribution is also available in current global markets. For more information and sales details visit www.daffys.com


Daffy’s Manor Racing Edition Tasting Notes:

Nose: Initial notes of lime zest, complemented by burnt caramel and buttery shortbread

Palate: Refreshing citrus sorbet, warmed by chili, spice and wood

Finish: Homemade Key lime pie, creamy and smooth with a long and warm glow

www.daffysgin.com - @DaffysGin

manorracing.com - @ManorRacing

 

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