The stunt, which coincided with National Waiters Day, was held to highlight the importance of front of house and service roles, in order to promote them as viable long term career options.
In a true reversal of roles, an open invitation was sent to front of house staff from casual dining restaurants across the city, inviting them to dine at the restaurant for free, using the Thai Baht to tip the staff on how they thought the service was.
Brand Strategy Director James Hacon said: “If you’ve been to our restaurants, you’ll know we’re all about creating exceptional dining experiences in unique surroundings. None of this would be possible without passionate and skilful front of house staff.
“They are the face of the industry and this initiative is a wonderful chance to promote these positions as attractive career options and the first steps of a career pathway. In fact, over 40% of the current managers across the whole business, started working on the floor of the restaurants, so if you’re looking to progress in a service career, drop in and say hi.
“Naturally, when the opportunity arose to put our work to the test by joining the other senior team members for a day on the frontline, I jumped at it. It was a humbling experience and reinforced the importance front of house roles play in the overall customer journey.”
In addition to James, five other members of Chaophraya’s senior team helped out with waiting on the tables.
National Waiters Day is affiliated with the organisation Springboard and its Front of House Festival. This has been created to promote the food and beverage sector and showcase the industry as a vibrant and dynamic place to work, inspiring young people to join the sector.
Springboard is a charity that provides advice and training for young people in the UK. It also works closely with the hospitality, leisure and tourism industries to help get people back to work and reduce unemployment.