How did you get started?
We both met at our previous jobs in an advertising agency, working together on PR and social media campaigns for a number of brands, and both discovered a love for creating brands! We started by launching a successful social media training consultancy but vegetarian fast food (and the lack of it!) kept popping up in our minds. I'm (Jane) a veggie and Katie is a meat-reducer so we put our heads together and came up with Not Dogs! Three months later we were at our first festival in our little purple food truck! After two summers 'on tour' and after listening to customers ask 'where's your restaurant' we decided to go for it and open up in Birmingham's Bullring.
What’s the best piece of business advice you could give?
Don't give up... there's so many times when you're so tired, or you've had a few setbacks, that you want to give up but the only way you'll succeed is by staying resilient, united in your goals, reflecting on what's happening and adapting all the time and just keep going!
Where would you like to see your business in 5 years time?
We'd love people to be able to access Not Dogs all over the country... all over the world! We know how excited people get by our values and our menu so to recreate this at multiple locations would be amazing.
If you could only have one of your own Not Dogs, what would it be & why?
Ooh that's a hard one, we should probably say the Plain Jane or Kickin' Katie Nacho Dog - our namesakes or our most popular Not Dog 'The Original Frank' but I think it would be the Hello Houmous - a Not Dog topped with houmous, roasted red peppers and smoked paprika.
When we were testing the initial menu recipes we thought houmous on a 'hotdog' couldn't possibly work...but once we tasted it we were in love!
You can invite one person (living or dead) to your last meal – Who would it be and why? …and what’s on the menu?
I spoke to Katie about this and we both love the idea of sitting down to eat with the iconoclast that is Joanna Lumley, she is a hero of both of ours and we'd create a flamboyant Not Dog in her honour accompanied of course with a glass of champagne or two!