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Sunday, 11 June 2017

The Counter® Custom Burgers Now Open In Glasgow

The Counter® Custom Burgers, the premium build-your-own-burger LA restaurant offering over a million possible combinations, opened its first UK restaurant earlier this week at The Quay, Glasgow.

The Counter brings mouth-watering, premium burgers and ‘The Counter Culture’ to hungry diners in Glasgow. The Counter offers a checklist-style menu of over 100 ingredients, through which guests are granted the freedom to build the burger or salad that suits their specific palates and lifestyles. From 6 proteins—vegan/veggie patty, beef, chicken, turkey, and salmon (single or double) —to the 14 cheeses, 23 sauces, 34 toppings, six buns, four fresh green bases (on lettuce blend, mixed greens, spinach or kale), and nine sides, guests have an abundance of options.
“We are proud to open The Counter in Glasgow and bring the ultimate burger experience from LA to the UK,” said Khalid Iqbal chairman of Daniel Johns Group, who holds the master franchise license in the UK. “We have exciting plans for developing The Counter in the UK committing £20m to this new venture over the next five years.”
The Counter Glasgow also offers vegan and gluten free options, in addition to a kids’ menu. For those who would prefer to forego the step-by-step burger building process, The Counter offers a list of expert builds and signature burger suggestions. The Counter prides itself on using only the best of humanely-raised and handled, antibiotic and hormone-free, vegetarian-fed, 100% natural halal beef, chicken and turkey and vegan veggie burgers, all grilled to order.
Alongside your custom made burger they serve a selection of handmade ice cream shakes, floats, craft beers and wine, cocktails, mocktails and ‘spiked shakes’, including Frozen Mexican Hot Chocolate, Red Velvet or Minted. Or in true The Counter style you can ‘create your own’ shake.
Jeff Weinstein, founder and co-CEO of The Counter, said: “We built The Counter as a space for guests to create burgers without limits and to have fun in the process. We’re excited to work with Khalid Iqbal and Daniel Johns Group to expand the concept throughout the UK.”

The restaurant which can seat up to 100 covers is designed to reflect the brand’s LA roots. With the focal point of course being the counter, booth style seating, USB ports and plug points available at all seats, and an open serving hatch offering a ‘live’ experience into the kitchen. The restaurant is industrial in decor with bold neon-style signage and graphics, while a wall-long façade featuring Santa Monica Beach pays homage to The Counter’s LA roots.

 

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