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Monday, 17 July 2017

5 Questions - Jeff Weinstein, CEO of The Counter

I love a good burger but sometimes feel that short of adding a slice of cheese or a few rashers of bacon, there isn't often a massive amount of choice of toppings available at most standard burger joints. Well, that was until I heard about The Counter and their boast that from their extensive list of topping, cheeses and sauce, you can create over one million different burgers.
The Counter is the brainchild of Jeff Weinstein, who opened his first burger restaurant on Los Angeles back in 2003 with the promise that they had the perfect burger for everyone. Fast forward 14 years and The Counter is serving bespoke burgers to customers all over the world.
On hearing that Glasgow was next in line to get The Counter treatment, I managed to catch up with CEO Jeff to find out what all the fuss was about.
Here's Jeff's story;

How did you get started?

I got started because I was tired of going to all of the old school burger restaurants and wanted to do something new and fresh. I've been cooking all my life and this concept of creating your own burger with quality, premium ingredients, seem to be the right thing at the right time.

What’s the best piece of business advice you could give?

Number one, make sure your product or service is fulfilling a need. Like we did with customization and modernizing the burger joint so it wasn't in a time warp with boring burgers. After that, get the right people and get the right location to execute on the first point.

Where would you like to see your business in 5 year’s time?

Continuing to grow and becoming the go to place for a great burger experience.

If you could only have one of your own built to order burgers, what would it be & why?

The red eye with the addition of jalapeƱos and fried onion strings. Why not? What doesn't sound delicious about that?

You can invite one person (living or dead) to your last meal – Who would it be and why? …and what’s on the menu?

I think it would be Mick Jagger. The reason being I probably don't even have to explain but I will try...his life has been insanely interesting. His ability along with the Stones to stay relevant across generations is incredibly inspiring. The endless energy that allows him to be doing what he does all these years later must mean that he absolutely loves and his passionate about his work and craft. And lastly, the stories of life on the road must be amazingly entertaining. We would eat burgers, obviously.

I've had a busy schedule over the last few weeks but I'm hoping to get along to try out The Counter in the coming weeks.
I would like to thanks Jeff for taking the time out to answer 5 Questions and wish him and the team at the Glasgow branch of The Counter every success for the future.
The Counter is open at Springfield Quay Sunday – Thursday 11am -10pm and Friday and Saturday 11am – 11pm so if you think you know what makes the ideal combination to create the perfect burger topping, why not head along and check them out. If burgers aren't your thing, don't worry because there's a massive choice of salads, sandwiches, craft beers and creamy indulgent milkshakes too.
Keep up to date with news and offers from The Counter on Facebook and Instagram.

 

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