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Thursday, 28 September 2017

Earth Moving Launch forTomatin

Scotch whisky distiller, Tomatin, will this month launch its third expression in its popular Five Virtue Series - Earth.
The natural elements involved in its whisky production process has inspired Tomatin's limited edition single malt series, Five Virtues: Wood, Fire, Earth, Metal and Water. The Wood and Fire expressions were well received when the Highland distiller launched them earlier this year, heightening anticipation for the Earth launch.
The Earth single malt has a distinct character, as a consequence of having been distilled with peat-dried malted barley; giving it richly intense and, unusually for Tomatin, peaty flavours. The Earth expression offers an alluring mix of vanilla, burning heather and black fruit aromas with sweet, light smoke on the palate.
Graham Eunson, Tomatin Distillery Manager, responsible for curating the Five Virtues collection, said: "The Earth expression is unique within the Five Virtues series – and indeed our entire range of single malts - because of its peaty profile. We only distil with peated barley for two weeks of every year and this spirit is never usually released under the Tomatin brand name.”
Jennifer Masson, Tomatin Distillery Marketing Manager, said: "Off the back of our incredibly successful Five Virtues launch, we are very excited to bring the third expression in this limited edition series, Earth, to the global market.
"The Wood and Fire expressions have been extremely well received in all of our international markets, with buyers eager to add Earth to their collection."
To celebrate the launch of the third in the Five Virtues series, Tomatin have collaborated with Scottish adventure bloggers, North, and created the Tomatin Route 501 to give whisky fans an opportunity to bring to life their limited edition ‘Five Virtues’ series of whiskies through stunning Scottish landscapes that reflect the elements and names of the five single malt whiskies – Wood, Fire, Earth, Metal and Water. The adventure can be viewed here: www.tomatin.com/route501
The Tomatin Five Virtues series comes uniquely packaged in cartons adorned with contemporary art, created by Eva Ullrich. To mark the launch of the new Earth expression, Tomatin will exhibit all five of the stunning paintings by Eva Ullrich in a gallery within the distillery's Still House.
Earth, the third expression in the Five Virtue Series will launch at the Whisky Exchange Show in London on 29 September 2017. It has a limited run of 6,000 bottles and can be enjoyed from specialist whisky retailers from 30 September 2017 at £49.99 for 70cl.
The final two expressions, Metal and Water, will be released early 2018. For additional information, please visit www.tomatin.com/5virtues.
Tomatin was awarded Distiller Of The Year 2016 and Brand Innovator Of The Year 2017 at the Icons of Whisky Scotland Awards. Tomatin currently ranks in the Top 10 Single Malt brands in the USA and is one of the fastest growing in the UK.

 

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