Wednesday, 10 February 2016

5 Questions - Bad Brownie Co, as seen on Dragon's Den

Gerry's Kitchen Bad Brownie 5 Questions
There are literally thousands of fantastic producers operating across the UK at farmers markets, selling the most wonderful food and drink products that have been lovingly prepared in their adapted home kitchens.For some of these producers, it will always be a hobby, something to do whilst raising kids or as a way of relaxing from the stresses of the real world. For others, it is the start of something that can grow and develop into something much bigger. Taking that next step is a daunting thought, with so many things needing to be considered in order to tour the hobby into a career.
Paz and Morag, who run Bad Brownie, came to my attention a few weeks ago when they appeared on The BBC2 programme Dragon's Den. The two chocoholics were looking for an investment that would allow them to take their home made brownie business from the food markets around London to a retail shop in the busy tourist heart of the capital. The 'Dragons' loved the brownies but seemed reluctant to invest, concerned that the rents & rates for a prime location retail unit would be cost prohibitive. Fortunately, Touker Suleyman didn't share his fellow dragons fears and stepped up to take a bite of the growing brownie empire.
I love a good food producer story as much as I love a good brownie so it only seemed right that I gave Bad Brownie the opportunity to tell their story by answering 5 Questions.
Gerry's Kitchen Bad Brownie Farmers Market
Here's Paz & Morag's story;
How did you get started?

Bad Brownie started when we each had had enough of working in an office at something that did not meet our number one passion in life - chocolate! Therefore we decided to give it all up and set up a chocolate company and what better than one focussed on the most delicious of chocolate products - brownies - which up until then had been limited to boring and uninteresting looking squares of chocolate dessert.

What’s the best piece of business advice you could give?

​Let go of fear - it's the one thing that always holds you back. It makes you second guess yourself and your instinct; fear clouds vision and ambition; it holds you back and it keeps you in safety and comfort. When you run a successful business it's about putting safety and comfort to one side and take that leap of faith into the great unknown.

Where would you like to see your business in 5 years time?

A bigger and better version of where we are now but one that stays true to our ideology and mission - to show people all over the UK (and world) that there is no need to settle for a boring brownie but that the most interesting and exciting brownies are out there waiting to be discovered and enjoyed.

If you could only have one of your own brownies, what would it be & why?

Gerry's Kitchen Caramel Brownie
It would have to be our salted caramel flavour brownie - it has been our best seller since day one and unlike almost every other recipe, has not changed at all since we first created it. It is the starter brownie to Bad Brownie, the entry to the amazing world of flavour and texture we offer. We could never change it or remove it; it's become a classic.

​​You can invite one person (living or dead) to your last meal – Who would it be and why? …and what’s on the menu?​​​

Gerry's Kitchen Nigella Lawson
It would have to be Nigella Lawson - there is something so wonderfully joyful about her love of food and approach to enjoying life to its fullest (all things in moderation of course). Her passion for flavour shines through in everything she does and there's something decidedly wicked about her which we just love. And to eat? Why a table laden with the 250 or so flavours we have created since we started Bad Brownie for us all to dive into and enjoy.
Gerry's Kitchen Bad Brownie
Since getting the Dragon's Den investment, Paz and Morag have been run off their feet as they chase their dream of getting their first customer through the doors of their very first shop. Today Bad Brownie sell their delicious brownies through their own market stalls across London, kiosks in shopping centres, at Selfridges as well as in their online store – wherever you are you are never far away from a Bad Brownie with their postal service.
2016 promises to be an exciting year for Bad Brownie with plans for the opening of a number of sites and popups across London and surrounding areas so keep an eye on Twitter or Facebook for news of events near you.

I would like to thank Paz and Morag for taking time out of their manic schedule to answer 5 Questions and wish them every success in the future. Myself and Nicola will be heading to London in April, so will be on the hunt for a slice or two of that delicious looking salted caramel brownie. I'll let you all know how we get on!



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