Tuesday, 21 November 2017

Shetland Launches New Interactive ‘Shop Window’ for Food and Drink

Shetland, the most northerly point of the UK and one of the world’s most stunning island destinations, is to proudly promote its food and drink offering to the world through www.tasteofshetland.com - a new interactive website. It is the first time that the breadth of Shetland’s food and drink businesses have come together in such an initiative.  

The tasteofshetland.com website will serve as an online destination for information, and raise the profile of Shetland’s produce and outlets through its reach to people within and outwiththe Islands.  It will offer web visitors the opportunity to discover the range of food and drink delights that the Shetland Islands have on offer and order goods online, and highlight where produce can be tasted and bought.  

It is being launched by Shetland Food and Drink, the new membership organisation which proudly promotes the exceptional food and drink produced in one of the UK's most unique environments.  

Marian Armitage, Chair of Shetland Food and Drink commented: “Shetland has one of the most pristine environments in the UK and the food and drink which is produced here is exceptional.  Shetland has a wealth of great produce as part of its DNA, its heritage.  However, it has traditionally ‘kept its light under a bushel’ when it comes to promoting the wealth of produce we have here. So, with the growing interest both in and outwith Shetland in provenance of food and drink and regional production it is the perfect time for tasteofshetland.com to be launched.”

Jill Franklin, Manager of Shetland Food and Drink said: “We want tasteofshetland.com to be an online hub for everyone.  Whether you are someone considering having a holiday in Shetland, are a past visitor and fan from afar or you live here, you will find a wealth of information.  We want the site to be content-rich, informative, and ever-changing.  

“The funding we received from Shetland LEADER, the Shetland Islands Council, and Highlands and Islands Enterprise and our many sponsors is to help create and develop a cohesive platform for the Shetland’s food and drink producers. The launch of www.tasteofshetland.com is an important step towards this aim.” 

www.tasteofshetland.com goes live on Tuesday 21st November 2017.

Highlights of tastofshetland.com include:

Interactive map of the best that Shetland has to offer 
The site features an interactive map, the first of its kind for Shetland, which has been developed so visitors can quickly find out where local food and drink is made and sold. Clicking on one of the pins in the map displays a brief summary of the featured business, along with a link to the individual producer or retailer.  

Online shop
Visitors to the www.tasteofshetland.com can purchase gifts, event tickets and merchandise. First to go on sale are some great Christmas gifts – exclusive bags, peenies (aprons) and tea towels featuring the wonderful Shetland dialect; greetings cards and Christmas cards by local artist Monica Pothecary; butter, oatcakes and other non-perishable foods.  Books on sale include: the award-winning Shetland Food and Cooking by Marian Armitage; and the reprinted 1925 classic Cookery for Northern Wives by Margaret Stout (who graduated from the Edinburgh School of Cookery in 1915 and compiled the recipes for this book from what the Shetland housewives told her orally). Visitors can also click through to members’ own online shops.

Taste of Shetland Festival 2018
The website will also be the main source of information on the Taste of Shetland Festival, which has now become a key date in the Shetland calendar (in 2018 the Festival is being held on 5-7 October).  From early 2018, visitors can buy tickets for the event, local businesses can book stands, and there will be the chance to see recipes and other activities around the Festival as they are announced. 

Featuring news, special offers and a food and drink blog, there will be plenty to interest local residents, armchair travellers, food and drink fans, holidaymakers and visitors at www.tasteofshetland.com
You will be able to find out more on the following producers and outlets:
Full members
● Anderson Butchers
● Frankie’s Fish and Chips
● Hayfield Croft Produce
● Jim Macmillan Butcher
● Mackenzie’s Farm Shop and Café
● Mirrie Dancers 
● Seafood Shetland
● Shetlandeli - COPE Ltd
● Shetland Distillery Company
● Shetland Farm Dairies
● Shetland Livestock Marketing Group
● Skibhoul Bakery
● Thule Ventus
● Viking Mead
● Waas Bakery
Associate members
● Aald Harbour Tearoom
● Brae Building Centre
● Beervana
● Caffe/Bistro Volare
● Da Kitchen Bakery
● Da Steak Hoose Ltd
● E.G. Farming Ltd
● Emma-Louise’s the Coffee Shop
● Event-tastic
● Katja’s Cakes
● LJ’s Diner and Pizzeria
● Peerie Shop Cafe
● Scalloway Hotel
● Scoop Wholefoods
● Shetland College UHI
● Sound Service Station
● Tagon Stores
● The Shetland Fudge Company
● Shetland Sea Salt
● The Shetland Times Bookshop
● The V Bird 
● Uradale Farm
Sponsors of Shetland Food and Drink are: Loganair (Gold); Cooke Aquaculture, NorthLink Ferries, Grieg Seafood, Scottish Seafarms, JW Gray, Harper Macleod, and Seafood Shetland (incorporating Shetland Shellfish Management Organisation, Shetland Fish Producers’ Organisation and Scottish Salmon Producers’ Organisation Shetland) who are all Silver sponsors; and Bronze sponsors Shetland FM and RSM.
Some facts and figures

Research from the NAFC Marine Centre in Scalloway, Shetland
● According to latest research (2016) more fish was landed in Shetland than England, Wales and Northern Ireland combined, while only Peterhead was busier than Shetland in the UK. 
● Shetland boats landed £118 million worth of fish and shellfish in 2016, which represented a large increase in value from the previous year.

Shetland Visitor Survey 2012/13
● The most likely activities for visitors were walks (both long and short), visiting beaches/coastal scenery, shopping for local craft/produce, trying local food, bird watching and visiting archaeological and nature/wildlife sites.
● Visitors’ overall satisfaction with their visit was very high: 79% were very satisfied and a further 18% were fairly satisfied, giving a total 97% of visitors stating that they were very or fairly satisfied.

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